Friday, May 12, 2023

Lights, Camera, Conversion! Why Videos Reign Supreme in Company Presentations‍

A carefully-crafted video allows a dynamic and engaging visual experience, and conveys information in a concise and impactful manner. More than any other media, it can add emotion, tone, and personality to a pitch.

By combining visuals, animations, and voiceovers, a video presentation will simplify complex topics and make content more palatable than lengthy written documents. Your film might showcase your company's products or services, introduce your team, provide customer testimonials, or tell the overall story of your brand. Shared on various platforms including your website, social media, and email marketing campaigns, it can reach pretty much any audience.

Corporate format or fun content ? 

There are many possible forms. A sleek, polished corporate video asserts professionalism and expertise. Usually narrated by a series of multi-camera sit-in interviews, a professional voice-over, or a combination of both, this style is perfect to introduce a business to potential customers or investors, and establish credibility as a trusted authority. This style often incorporates footage of the company's facilities, employees and products to give viewers an idea of the company's scope and capabilities, while one or several spokespersons present information about the company's history, mission, products and services. 

However, there are less formal ways of presenting a company. The interview quiz is ideal for companies that want to showcase their personality and approachability. Another fun format is the one minute pitch, a very playful presentation of a business by a “host” reading a text from a teleprompter. This clip style is perfect for Instagram or TikTok where the attention span is very short. 

What is the core message?

Before you start filming, take a moment to think about what you want to communicate, and define your key message. What are the strengths of your business? What benefits are you offering to your customers? What is your company's vision? Once you have a clear idea of your key message, you can structure your video around it.

Start with a great introduction, end with a call to action

First impressions are important, so make sure your introduction is both interesting and engaging. You can tease your viewers with a provocative question, an inspiring anecdote, or a surprising statistic but try and grab your audience's attention right from the start.

Avoid using technical jargon or complex terms that may make your video difficult to understand. Rather use a simple, clear language that will get your message across. Show your team: Customers like to know who they are working with. Introduce your team and highlight their expertise and commitment to your business.

And finally, end your video with a clear invitation to discover your company and your products or services.

Talk to us!

Clip my Biz is a Cape Town-based agency specializing in simple and affordable digital video, for online and internal use. 

We are operating all over Africa and Europe through our network of talented filmmakers, and will make sure you get the maximum impact for your company presentation video. 

Please feel free to visit our website or contact us at


Online videos, made simple.